Healthcare today is in a era of commoditization, and the delivery models are changing rapidly.
I appreciate the resolve of my fellow healthcare professionals, who are pushing back against commoditization…but resolve by itself is not going to make it happen.
Insurance companies are not going away. Big money will win out.
The good news is that nobody needs every single patient.
There is a reason why Wal-Mart does so well in a commoditization model, and it’s because they offer low prices along with a decent value.
And there are a lot of people out there who want that.
In terms of healthcare and dentistry, a lot of people just want the bare minimum that their insurance will pay.
So you have to be the one to decide where you want to play as a healthcare professional.
You can’t just put a big fish net out and welcome everybody.
You need differentiation.
You have to dig deep and create a message for the people who you want. In other words, you have to be a great marketer.
So which side of the line you are going to play on?
Are you going to be a top dental technician, where only a certain percentage of the population is going to desire what you can offer?
You know who you are, but if you try to cast that net too wide, then you won’t be happy.
You may be fearful that if you don’t cast that wide net, then you won’t be busy, and you will lose out on profits.
But being busy does not equal profitability.
The alternative is you can focus more on being a business owner; where you’re bringing in a large base of people, but you are working on the business rather than in the business.
The majority of healthcare professionals need to decide if they are going to be a great business owner or a technical expert.
There’s only a small percentage of healthcare professionals at the very top, who are really skilled at what they do.
The healthcare industry is all about business today.
So you have to be the one to decide where you stand. Playing both sides is not going to work.
It’s a tough choice to make. But you have to differentiate, and you have to get clear on where you want to be.
Many healthcare professionals are realizing that they must adapt to the changes that occur.
As things move faster and faster into a new era, it’s even more important that you decide – you can’t be on the sidelines watching it all happen.
It’s a difficult choice, but it’s a choice you have to make.
To your freedom,
– David
P.S. Whenever you’re ready, here are some other ways I can help fast track you to your Freedom goal (you’re closer than you think):
1. Grab the first 3 chapters of my latest book:
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If you’re committed to Freedom, but still building a practice, paying down school debt, or growing investment capital, Freedom Insider is your entrance ramp onto the fast track! Visit www.freedomfounders.com/insider and click the big orange “Become An Insider” button!
3. Apply To Visit The Mastermind:
If you’d like to join dozens of dentists, docs, and practice professionals on the fast track to Freedom (5-7 years max), visit www.freedomfounders.com/step-1 to apply for a seat.
4. Want to Move to the Front of the Line? Fast Access Insider Group:
If you’d like to work directly with me and a small group of my closest investment colleagues, with direct access to the dealmakers and asset classes that I invest in, just send a message to my Executive Assistant (Lindsey@FreedomFounders.com), and put “Fast Access” in the subject line. Or, call 888-548-5855 and leave a brief voicemail for Lindsey. Let her know you’re interested in the Fast Access Insider Group – we’ll set up a time to talk, find out about your goals, and see if there is a fit.
