As dentists face the Triangle of Death (Obamacare, insurance regulation, and corporate dentistry), we often look for silver bullets to “save the day.” One of these silver bullets is doing more Big Cases. Click “play” below to hear why I think that’s a misguided approach…
There are thousands of dentists at this meeting with me, but I wonder of they’ve all forgotten why they went into dentistry in the first place (beyond the desire to serve)? Watch this video and see if this describes you…